What is SEO and How Does it Work?
Well, keep reading. In this blog post, we’ll cover what SEO is and how you can use it to increase traffic to your blog.
If you’ve done research on how to increase traffic to your website, you’ve probably seen everybody talking about “Improve your SEO” on your site but what does that really mean?
What is SEO ?
SEO “stands for Search Engine Optimization” or just how easy it is for Google to find your website.
Now there is several different search engines out there.
You have search engines like Bing and Yahoo, Yandex but 90% of searches are done on Google.
So that’s usually what we’re talking about when we say search engines.
Indexing
And basically, search engines just go out and scour the web to find pages and index them in their catalog.
It’s very similar to when you have a book and at the end of the book you have an index where it tells you where everything was talked about and the location.
That’s pretty much Google and their indexing system as well on the web in the cloud.
How Search engine results work
Now, this is a typical search page with results. You can see in the top of a search page those are ads, and then there is something known as a knowledge graph.
And what it’s doing is it’s pulling in a result that might be further down on the page.
But since Google thinks it’s answering the query really well it’ll get shown up here as well as down further on the page.
Then below all of that, you have organic results.
Typically they’re about ten organic results on one page and organic listings simply mean that these results aren’t paid at all.
They show up on Google because they’ve done a good job of telling Google
that this page is about this particular query.
Then you have a people also ask area and this section simply shows the related searches that people will do on this topic.
Now, fewer than ten percent of people will actually ever click on the next page.
If they don’t find what they’re looking for on the first page they’ll simply adjust their search criteria.
And that’s why Google added in this ‘People Also Asked’ area and here’s the biggest why SEO is so important for your website.
The top three organic results, they get over 70% of all the clicks.
This first position usually gets the bulk of the clicks. Between 35% and 40%.
The second will get between 15% and 20% and then the third position will get around 10%.
So, that’s why it’s so important to make sure that your website is first on Google.
But, how does Google even determine what should go on the first page?
The biggest factor is relevancy. You want to make sure that your website is exactly what the searcher is looking for when they’re searching Google.
Now Google uses over 200 factors to determine what’s relevant in their algorithms.
And there’s no way that we’re going to be able to cover all of those.
But if we can concentrate on a few then we have a fighting chance to get seen in the search results.
In addition to relevance you’ll also want to make sure that your site is useful.
All that means is that when a user clicks on your site, the information that they’re looking for is easily found.
Think about the last time you did a search.
If you went to a page that you thought had the answer but you had a hard time finding it on the page, did you stick around?
Most people will click back and go look for a different answer.
So make sure that your site is also useful and that you’ve arranged the answers for the topic in a meaningful way.
That will be easier for readers to find what they’re looking for.
So there are two main ways that you can work on SEO on your website and they’re called on-page SEO and off-page SEO.
On-Page SEO
On-Page SEO is simply telling Google and the reader that you have everything that they’re looking for.
You have all the indicators that they’re looking for and really, this just means you have all the right keywords on your site.
Now, on-page SEO is easier to deal with because most of the changes needed are within your control.
For instance, if your site is is about BBQ.
Then you want to make sure that your site has the right keywords in the title, in the body, in the image descriptions.
It also means you have supporting keywords in it like.
BBQ recipes, grill temperatures, types of meat, best BBQ grills, and everything else that is related to that topic.
And the cool thing is, if you already have a website with some articles on it.
Then you maybe just a few tweaks away from seeing massive results with your traffic. Without writing any new content.
Off-Page SEO
With Off-Page SEO, that simply means that you are making sure that other websites are linking back to you.
These are called backlinks.
Off-Page SEO is a little bit more out of your control because you’re relying on other people to believe that your site is worthy of a link.
But if you’re writing great content and networking with your industry or your topic area then it shouldn’t be a problem.
Now I just want to let you know, as we go through this SEO process,
Just realize that search engine optimization does take time and sometimes it can be a little frustrating when you’re not seeing the results fast.
But if done properly, the results from your SEO efforts can last months or even years depending on the topic you’re in.
So now that you know a little bit about what SEO is and how it can improve the traffic on your site, in the next blog post we’ll go a little bit deeper into on-page SEO.
And we’ll cover keyword research and how to do it properly for your website.
If you want someone to manage your SEO stuff. Click this link or contact us.