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A: Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
A: A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
A: Using digital marketing tactics is the most cost-effective way to market your business. One of the most important benefits of digital marketing is that it is the most cost-effective ways to market your business. ... However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.
A: Skipping research and testing is one of the most common marketing mistakes that companies make. Market research and testing save time and money by predicting how your products and promotions will perform before you launch a single campaign.
A: As a rule of thumb, we recommend a website redesign or revamp every 3-4 years. The Internet is always changing and so are its search engines. A website redesign or revamp will help to keep your website up-to-date with both technology and search engine algorithms.
A: There are two different types of mobile friendly (phone ready) design: Responsive or Adaptive. With responsive design the web site is designed to expand and shrink depending on the size of the screen the user has the design itself is fluid..
A: The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
A: Blogging keeps you on good terms with search engines Whether you want to admit it or not, search engine optimization (SEO) is something that every business should make a priority. Publishing blog posts means more pages for Google to index, and new opportunities for someone to land on your site.
A: Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to drive engagement.
A: Social media marketing involves promoting your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement.
A: Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
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