SEO vs PPC: Which Is Better For Your Business?
SEO vs PPC: Which Is Better For Your Business? Today in this article we will read about organic and paid search.
When it comes to online marketing, you can boil a lot of activity down to two areas.
Paid and organic, otherwise known as SEO and PPC.
I’m sure we all like the idea of marketing for free, but what’s actually the best digital path for you to take?
What’s gonna help you achieve your digital roles?
Let’s find out the best way to make you succeed online.
SEO: – Search Engine Optimization
PPC: – Pay Per Click
As I said before, we can separate most digital marketing activity into paid and organic.
So, let’s start by talking about what they actually are.
Basically, paid search is where you pay to appear in specific spots within search engines, social platforms or different forums.
While organic positions are earned with results decided based on a host of on-page and off-page factors.
Or you could look at this and think, well, one’s free, obviously that’s a benefit.
That doesn’t quite tell the whole story.
First, let’s talk about organic.
Organic marketing is a long-term strategy, largely focused on getting traffic through to a site.
This is done through things like putting together great content, gathering awesome testimonials and other white hat tactics, that are all basically designed to help make website’s amazing.
As a result, it can take a little while before you see organic marketing having any major impact on a site’s rankings.
Meaning, you need to be in it for a long period of time in order to get the most out of your organic efforts.
Second Pay Per Click
When it comes to paid search, the opposite is true.
Paid search is all about getting your message out there quickly.
The quick wins, the instant gratification.
While that’s always appealing, there are costs attached.
The success of a paid campaign is largely down to how much money you can funnel into it.
Meaning, higher up-front costs, creating a potential blocker for small or start up businesses.
Plus, you need to take the time to optimize your ads.
It’s not just a set it and forget it solution.
Once you’ve got your ads right, your cost per click, or CPC, will decrease, your click through rate, CTR, will increase and everyone will be happy.
Getting to that point isn’t always easy, particularly if you’re new to the paid world.
So the question on everyone’s minds, which one is better?
Which one will help you achieve your goals?
Well the short answer, is both of them are pretty great.
The sweet spot for businesses online, is finding a way to use paid and organic search.
Paid tactics are great, for getting your digital activity off the ground, while investing in a long-term organic strategy.
means that, as your site authority starts to improve and your success metrics start to rise, you can reduce your paid budget, and rely on more an organic activity.
With search engines moving slower than you’re mum’s one finger typing, PPC can give you a boost to get moving as soon as possible.
With your organic activity building momentum in the back ground, getting ready to take over and snowball away.
93 percent of online experiences start with search engines.
With Google currently holding just over 90 percent of the total search engine market share.
So it’s essential to do all that you can to make your mark on the top of, that’s Search Engine Result Page.
Whether you’re thinking about splashing the cash to see quick results, or thinking about investing in a more long-term content led strategy.
Taking the time to consider how paid and organic can support each other, is a sure fire way to the best of both worlds.
You see, in the digital world, you can have your cake and eat it.
So, that was a quick look at the difference between SEO and PPC as marketing strategies for your business.
Where we discovered that a little bit of both is the ultimate recipe for success.
So if you won’t any help on SEO and PPC please contact us.