How To Advertise With Video On YouTube In 2021
YouTube the home of… funny cats, makeup, tutorials, gaming videos Etc. And today in this article we will read about How To Advertise With Video On YouTube In 2021.
It’s the second largest search engine, and it’s an awesome place to advertise.
And that’s why you’re here today, isn’t it?
Well, let me take you through the wonderful world.
YouTube advertising and How to get started with it.
Let’s dive in, shall we?
So, did you know that 78.8% of marketers say that YouTube is the most effective video marketing platform.
Even beating Facebook?
YouTube also accounts for 27.1% of digital marketing ad spending with 62% of marketers planning to increase their video ad spend on YouTube!
“We’ve all use YouTube at least once Yeah, even you! I know you’ve been watching Vine compilations in secret!” 😅 😂 😂
Like most things, if you’ve never done it before, YouTube ads can feel a little bit complicated.
But it’s important to recognise that YouTube has a large reach,
and a very impressive targeting capacity
Video content.
is typically the best performing content.
that’s why so many companies end up leaning towards the visual medium.
However, when it comes to video ads, most platforms like Facebook, Twitter, and Instagram only really offer one or two options.
YouTube, as one of the Giants of visual entertainment on the internet, has several options that you can choose from depending on what you’re trying to achieve.
When you’re ready to make your YouTube ads and campaigns, You’ll want to head to the Google Ads interface where you can start by selecting the ‘Video’ campaign type.
You can select specific video ad formats depending on the goal that you’ve selected for the campaign.
Today we’re going to be covering the four main types of video ad formats.
- Skippable in-stream ads
- Non skippable in-stream ads
- Video discovery ads
- Video discovery ads and Bumper Ads
Skippable in-stream ads
We’ll start with skippable in-stream ads these are the ads that play before, or during, a video.
You’ll notice which ones they are by their defining feature.
Which is the option to skip them after the first 5 seconds.
If you select this ad type, you’re charged depending on the type of bidding.
that you run the ad under With Cost per view bidding, you pay when a viewer watches 30 seconds of your video.
Or the whole video if it’s shorter than 30 seconds With any other type of bidding, you pay based on impressions.
This ad format is ideal for campaign objectives like:-
product and brand consideration,
Leads,
Website Traffic,
Brand awareness and reach,
and Sales
Non-skippable in-stream ads
Now we’ll move onto non-skippable in-stream ads. This ad format works best for videos that are 15 seconds or shorter.
And they’re played before, during or after videos.
This is ideal for when you have a short video and you want viewers to be able to see the entire message of your ad, without skipping the video.
With this format, you’re charged based on impressions, So you’ll pay every time your ad is shown.
You’ll also only be able to use this format when you select the ‘Brand awareness and reach’ campaign objective.
Video Discovery Ads
Next up is Video Discovery Ads This ad format is different from the others, as it’s made up of a thumbnail image from your video ad followed by text.
This ad format, unlike the others, appears only on YouTube search results.
Aalongside related YouTube videos, and on the mobile homepage.
You’re only charged for this ad format when viewers choose to watch your ad by clicking the video thumbnail.
This format is best for promoting your video content alongside related YouTube videos.
So this makes interactions with users much more intentional this format is only available with the ‘Product and brand consideration’ campaign goal.
Bumper ads
These are ideal for reaching a wide variety of users with a short but memorable message.
These ads are 6 seconds or shorter and play before, during or after videos, but there is no option to skip this ad.
When you opt for this format, you are charged based on impressions.
And it can only be used with the ‘Brand awareness and reach’ campaign goal.
How very exciting this all is! There is a fifth… secret. 😁 😄
option when it comes to Youtube Ads Its called a Masthead ad.
Masthead ad.
However, this format is only available on a reservation basis through a Google sales representative.
Hence it being. kind of a secret The other enticing element of Youtube Ads, aside from the variety of formats is the audience target and ad placements.
A majority of the ad formats that YouTube offers, with the exception of video discovery ads, display your ad on Youtube as well as across a range of websites.
And apps that run on Google Video Partners and when it comes to the audience, there’s plenty of choice with targeting!
There’s the option of using keywords that help match your ads to the video content you can reach people based on demographics like age, gender and parental status.
You can utilise topics to reach people based on their interests.
Offline data can even be used to reach and re-engage with your customers, as well as finding similar audiences based on this data.
The possibilities really are endless! as consumers of the digital age, we love video content.
And YouTube offers a range of different routes and options that you can opt for to reach your audience in the most successful and meaningful way possible.
So, that was a look through the Youtube ad types, how they work, what they’re best for and how you can use them in your marketing strategy!
And if it is a bit overwhelming you can contact us and get expert advice by clicking this link.