How do I do YouTube marketing for branding?
To build a brand on youtube first you will need a good following in this answer I will give you some tips on how to get more subscribers organically.
So the first tip I have for you is to take your YouTube videos, that you’ve created, and promote them outside of YouTube.
We go and we take our YouTube videos, we hit up all the bloggers who write articles similar to the concepts that we’re teaching in our YouTube videos and we ask them to embed that video within their blog post.
And when we ask them to embed that video within their blog post what we found is it helps us get more views to our YouTube videos, it sends more positive signals to YouTube, and in general, our rankings start performing better.
The second tip I have for you is, YouTube is very competitive, especially in the English language, but outside of the English language, it’s not that hard to get views.
So you wanna make sure you translate your video, and transcribe, into different languages.
By doing that we’re not only getting views in English, but we’re then getting views in all these other languages.
The third tip I have for you is to leverage your existing audience.
So let’s say you have a website as I do. I have an email list. If I create a YouTube video that I know people will love, I’ll do an email blast from my email list to that YouTube video.
It helps to get tons more views, engagement, and of course, more subscribers on YouTube start ranking higher.
YouTube’s looking at a lot of signals, and a lot of them are external because if all these external signals show YouTube that hey, people love this content, it’s gonna perform better on YouTube as well.
And the last tip I have for you is if you have search traffic going to your website look at your most popular post.
You can see these within your Google Search Console, or Google Analytics. Look at the most popular pages.
See which videos you have that are the most relevant to that YouTube clip or video that you created, embed that video into your blog post.
It’ll help your videos get consistent views. In addition to that, what you’ll find is it’ll also keep people on your website longer, which will also help improve your ranking.
So it’s kind of a win, win. Not only are you getting more YouTube views, but people are staying on your site longer.
Which helps improve your user metrics, which improves your overall rankings in Google.
So that’s it. Follow those tips and you’ll get way more traffic to your YouTube videos, even if you don’t have one subscriber. And with more views and subscribers you would have automatically build your own brand.