How To Find Content That Serves a Purpose
Do you ever struggle to find topics and ideas for your blog post or to inspire your content?
Well, as you may have heard us mention before, Answer The Public is the tool for you especially if you like an older gentleman…
Today we want to help you not only get over hump day, but over the potential creative block that’s limiting the relevancy of the content you’re creating.
There’s no denying that creating content that potential and existing customers or readers want to see is the best approach
But to do this, you need to know what they want to see.
The solution to this is simple, keyword research.
And the act of carrying out this research has never been more simple.
Answer The Public can help you find those all-important keywords to give your website a boost in search engine rankings, please the Google gods themselves, and give you hundreds of topics to work on.
It’s a free desktop tool that helps you understand what questions your customers are looking for answers to around a particular topic.
Having this information is a literal goldmine for anyone looking to rank their website higher AND appeal to their users.
Understanding what your customers are searching for allows you to tailor your website’s content, both creative and functional, to fulfil their intent.
By giving people the answers to what they want, you can drive more traffic to your website, which in turn should help to lead to more sales.
But how do you do it?
Well, to start, jump onto the website, ignore the funny-looking man in the knitted jumper, and put the topic you want to write about in the box below.
To demonstrate, we’re going to live out my childhood fantasy of owning an ice cream shop, so let’s demonstrate with the search term, ‘ice cream.’
As you can see, Answer The public gives you loads of potential avenues of exploration. Let’s focus on the question section for now.
Here, we can see plenty of potential questions to base our content on.
You can click the suggestions to see the results in a Google search and see what things are currently ranking.
If you feel the top results aren’t great and you could do better then go for it!
What you want to pay particular attention to is whether or not these search results have featured snippets.
Ever searched for something and the answer is conveniently located at the top of the page in a lovely little box?
That’s a featured snippet, and if your content is great, your content can appear here too! It’s not impossible to take the spot of someone else’s snippet, but getting a featured snippet for a search that didn’t exist previously is a lot more achievable.
Ensuring your content is included in a featured snippet will, quite literally, put you on the front page of Google.
Doing so means you’ll be front and centre when people conduct searches you’re currently ranking for meaning more people will be likely to click through to your website.
But what’s the point in spending a load of effort on some content that no one will actually search for?
You want to ensure these searches generated by Answer The Public, that are then going to inspire your content, actually have a good average monthly search volume.
What’s average monthly search volume, I hear you ask?
It’s simply the number of searches for a particular term, expressed as the average monthly volume over a 12-month period.
During your research, you may find some terms that your competitors aren’t talking about that you think might be great to write about. However, there might be a very good reason for that…
There’s no point writing content and including keywords for things that people aren’t searching for online,
so you need to ensure the things you want to write about are things that people are actually interested in.
Answer The Public is great but it can’t actually tell you the exact number of searches for each result.
If you have a Google ads account, you can use it to directly input terms to see their exact average monthly search volume.
But, if you don’t have a Google ads account, don’t worry, there are still plenty of free tools available such as Searchvolume.io.
All the sections within the results on Answer The Public provide you with hundreds of potential ideas that you can turn into blogs, inspire functional content on your product pages, make videos to answer or something else equally as creative.
There can be no such thing as creative block when this old man exists.
So now you know how to use Answer The Public to find content ideas and work out what’s worth pursuing and what’s not
This means you’ll have loads of potential awesome things to add to your website that can help you hit a range of objectives without wasting your time or racking your brain.
We’d love to hear if you have any success stories from using Answer The Public.