Best Practices & Advice To Be Effective In Display Advertising
Today in this article we will read about Best Practices & Advice To Be Effective In Display Advertising.
Right place, right time.
That’s the goal in life, right?
That kind of thinking should apply to your adverts too, appearing in front of the right people when they’re looking to convert or when they need to discover you even exist!
And guess what will help you achieve that?
Display ads will do it for you So lets up your game and hit those objectives.
Display advertising is a super powerful way of getting your voice heard online.
It lets you create a whole host of different ads, and place them on websites relevant to what you’re offering.
In fact, there are over three million websites, over 650,000 apps, and placements on Google properties such as Gmail and YouTube for your adverts to appear on.
The display network has some mad coverage, with over 95% of global internet users reachable from what could be just one campaign.
SO much potential!
And of course, if it’s done right, you may just see a massive increase in relevant traffic to your website.
But how do you nail display advertising?
How do you get the most out of it?
Here’s five pieces of advice, from me to you
1. Make it eye-catching
I want you to think about all the adverts you see online EVERY SINGLE DAY.
Yep. There’s a lot. and how many can you actually remember?
How many made you stop mid-scroll and take action?
If you want your display ads to stand out you have to make it eye-catching.
Design them to have a clear focal point and think about How they’ll look in various areas of a page.
Make them so awesome that even someone mid-mindless scroll would stop and look.
A lot of the common ad sizes are pretty small, so too much information in one little space can quickly become confusing.
You want to keep the messages, imagery and call-to-actions simple and focused on the core goal.
White space is your friend here.
2. Use high-quality images
A photo is worth a 1000 words.
But hey, it is so true and applies to display ads as well Images help users understand your business, products and brand.
If your brand is strong enough, they’ll be able to spot you a mile off.
Good imagery is a critical factor in ads that perform well.
So, for the best results, you’ll want to avoid imagery that is
- blurry
- skewed
- upside-down
- unclear
- has a border
- is colour inverted
- or excessively filtered.
just don’t do it.
So Flip that and your imagery should be in focus
- easy to see
- not warped
- have no borders,
- and not include any kind of face tuning.
- No Clarendon
3. Make the most of smart bidding
Smart bidding uses machine learning to optimise for your goals.
To do this, Google looks at historical search behaviour, contextual data & millions of signals to predict how likely it is that an action will occur.
And using this information, it will then increase your bids when that action seems more likely.
Doesn’t that sound fantastic?
4. Manage your placements
Managing your placements is a great shout if you want to be more targeted with where your ads appear.
Within the display network, you can add sites as managed placements.
If you know that’s where a lot of your customers spend their time Such as a certain news outlet.
You can also look at what sites and apps your ads are appearing on currently, and vet them for relevance.
You can also do this to check the sites are true to the culture of your business and what you represent as a company.
After all, brand is super important! Just as you can set target placements, you can also exclude placements where you don’t want your ads to show.
So it’s worth looking at where you’re currently appearing.
5. Review DAT performance
If you want to know if something is working, then you have to check the performance.
As a wise man once said,
“If you don’t measure it, you can’t manage it.”
And Google recommends that you swap in new assets and pause low performing assets every two weeks.
Ensuring you don’t waste time and effort on ads that aren’t achieving your goals.
If it is a bit difficult to manage it on your own you can contact us for expert advice by clicking this link.