7 Tips to be online in the future
Digital marketing is going to change in 2020.
What has been working for the last few years is not anymore and, unless you read the article completely,
1. Digital marketing is moving to an omnichannel approach.
You used to be able to build a business with just one channel.
For example, Facebook grew by just telling everyone to invite their friends. Facebook will take that contacts, your contacts, and invite all of your friends automatically, sometimes even without your permission.
That’s changed. Those tactics don’t work as well as they used to. I am not saying they don’t work at all but they just don’t work as well as they used to.
Marketing has taken a new approach which now you have to use tactics like growth hacking, pay per click, SEO, content marketing, social media marketing, banner ads, and more.
The more channels you use, the better you are going to be. Because most of these channels are crowded because there are so many online businesses. If you don’t use all of them, you just won’t do as well in 2020 and before.
2. Search is moving to voice search
In 2021 Coms core estimates that half the searches on Google will be through voice search. Right now, 2 out of every 5 adults are using voice search.
Yes, that means kids aren’t using it as much, but still by 2021 they are saying half of all searches, not just from adults, but half of all searches are going to be the voice search.
So if you want to do well in 2020, you need to be leveraging voice search hand the way you do this is one, make sure your site is HTTPS because most of the sites throughout the top are HTTPS these days.
Two, your site needs to load fast. If it doesn’t load fast, you are not going to do as well with voice search.
Three, when people are typing in questions, they are typically typing in longer-term phrases so your questions, your answers more so to these questions need to be short and to the point.
If your answers are a paragraph long, you are not going to do as well compared to if your answer was one sentence long.
3. Advertising is getting more and more expensive in the future.
This is not going to change. The only way you are going to be able to compete and stay ahead is through conversion optimization.
The more you optimize your landing page for conversions, the better off you are going to be.
Make sure you are using tools like Crazy Egg which allow you to do A/B test so you can squeeze more conversions from the traffic you are getting.
Make sure you are using tools like Hello Bar which allow exit intent email collection.
Again, this will help you get more revenue from the users and visitors that you do have.
If you don’t do this, as years go on you are going to get ground out by the competitors because they are going to spend more money than you and they are going to crush you so focus on conversion optimization.
Even though it is not sexy and most people don’t like talking about it in marketing.
4. leverage funnels
Marketing funnels are going to be more popular than ever in 2020. Before, people used to just optimize their campaigns to hey, I’m buying ads, how many sales am I getting.
Now you need to look at up sales, down sales, cross-sales, lifetime value of a customer, churn.
Whether you have a physical product, digital product or you’re doing lead generation, you need to track everything from a visitor all the way to a conversion point, that’s revenue, for them to keep buying, the lifetime value of the customer and that’s why funnels are really important.
If you don’t know how to create a funnel, go check out tools like clickfunnels.
5. Content marketing just won’t work as well.
Think about it. Anytime you do a search, most of the articles that are at the top are content marketing.
Blogging is so popular and so played out that everyone is regurgitating the same information over and over again.
Unless you’re creating amazing new information that people haven’t heard before, you’re not going to do well.
Content marketing just won’t work as easy to get links or social share unless you’re creating amazing content that’s new that people haven’t seen before.
6. video content in the future.
Video content is the future. People want to engage through video. And you know what? Facebook gives you more views if it’s video, YouTube gives you a ton of views and LinkedIn does as well. You need to be leveraging video. You can’t take it for granted.
7. Podcasting
Podcasting is taking over. Did you know that 45% of the people who listen to podcasts have a household income of above $75,000? That’s a ton, that’s a lot of money.
That means if people are listening to your podcast, they’re going to be better buyers than most marketing channels out there.
You need to create a podcast. Everyone is using their phones these days. Everyone is driving to work. Podcasting makes it easy where people can listen to your content on the go. Such a hectic world out there.
You need to have a podcast so people can listen to you while they’re dealing with their hectic life. So that’s it.
Leverage these strategies. You’ll do much better in 2020.
If you wont any help on digital marketing contact us by clicking this link.
Thank you