5 Ways to Make Your Website Mobile-Friendly
Smartphones are taking over the world!!
Stats show that up to 70% of web traffic comes through a mobile device and 89% of people would recommend a brand after having a positive experience on a mobile,
Can you afford to lose out on that much traffic?
Making your website mobile-friendly is a must if you’re looking to see success online.
It’s been a few years now since mobile phones knocked desktops off the top spot when it came to overall internet usage yet you can still come across websites that haven’t been optimised for mobile devices.
It’s 2020 people – the time has come.
Fortunately, for those who are a little late to the party, or for people just launching their digital presence, there are a few simple ways to get your mobile site up to standard
So sit tight as we cover 5 ways to help ensure that your website is mobile-friendly.
1. Evaluate where you are at
Before you start making changes to your site, first evaluate where you’re at right now.
Use things like Google’s Mobile Friendly Test to check how easily a visitor can use your page on a mobile device
The beauty of running the mobile friendly test, is the fact that it will flag areas of improvement, that should give you a steer on how close you are to the mark of ‘mobile friendliness’.
You can also use responsive design checkers to show you what your website looks like on different devices, which can help to point out areas to improve.
2. Make it responsive
On the topic of responsiveness, mobile devices have much smaller screens than desktops, which come with their own considerations in regards to website design.
In order to be eligible to receive a “mobile-friendly website” label from Google, make sure your site is responsive.
This means that your content will resize to the screen automatically and prevents mobile users from having to scroll around or zoom excessively, causing a really bad on-site experience.
3. Optimize for tap targets
Tap targets are elements on a site that users interact with such as nav bars, menus, buttons etc.
Make sure that they have enough space around them so that a thumb or finger or a sausage wouldn’t accidentally tap something else when a user tries to interact with it.
Do the same when you’re adding things like CTAs or internal links Give them space.
4. Speed Can be impressive
As Google says, “A slow mobile site limits your business” and nobody wants that.
Make sure that your site loads quickly and efficiently on mobile devices to prevent losing traffic, customers and your cool.
53% of mobile users will leave a page that takes longer than 3 seconds to load so keep this in mind when you’re optimising.
5. Compressed images
Images and other visual content usually take the longest to load on web pages, but fortunately they’re also relatively easy to optimise.
Review your visual content and make sure it’s all required with no unnecessary straglers and then work to compress them – reducing their size without compromising on quality.
Also think about what content shows straight away, or ‘above the fold’, and focus on that in order to make a good first impression.
And that’s our top 5 for today! There are plenty of other things that you can do to appease the mobile gods, but remember that Mobile-friendliness is no longer a ‘nice to have’ it’s a must if you want to see your business continue to grow and flourish in the online world.
Going into your digital efforts with a mobile-first mindset is a sure-fire way to ensure that users have a great experience on your site, no matter what device they’re using.